Business Administration – Marketing

Business Administration – Marketing

Program Overview

Prepare for a career in business with a thorough foundation in principles of business that include accounting, finance, industrial psychology, project management, international business, marketing, human resources, statistics and more. Keiser University’s Bachelor of Arts in Business Administration equips students to advance as business leaders through increased proficiency in decision-making, technology, communications and effective supervisory skills.

The concentration in Marketing prepares students for careers that may include advertising, brand management, market research, public relations and more. The field of marketing allows you to combine your creative and analytical sides to design and execute strategies to help build business. Prepare for a leadership role to determine the marketing of goods and services through coursework including advertising, promotion, and sales management; consumer behavior; online marketing and marketing strategy.

Find out more about how the business administration programs at Keiser University can expand your career opportunities.

Additional concentrations available in:

Business Administration, BA – Management
Business Administration, BA – Human Resource Management
Business Administration, BA – International Business
Business Administration, BA – Finance
Business Administration, BA – Transportation and Logistics