Integrated Marketing Communications

Integrated Marketing Communications

Program Overview

The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.  

Program Objectives

This program is designed to help you apply key concepts of communication theory and practice in the workplace while working with the latest technology and tools. In addition, you will learn to apply management and marketing skills in connection with the ever-evolving social media market.

To learn more about this program, contact us today.