Business Administration – Marketing

Request Info
Step 1 of 2
Please select a campus.
Please select an area of study.
Please select a program.
Please select your education level.
Please select your high school graduation year.
Step 1 of 2
*Required Field
Step 2 of 2
Please enter your first name.
Please enter your last name.
Please enter a valid Zip code.
Please enter a valid phone number.
Please enter a valid email.
« Previous Step
*Required Field
Step 2 of 2

By clicking the "Request Info" button, I consent to calls, emails and texts from Keiser University at the phone number that I have provided and some of these calls may occur from automated technology.

Keiser University is a private,
not-for-profit university.

Business Administration – Marketing

Program Overview

Prepare for a career in business with a thorough foundation in principles of business that include accounting, finance, industrial psychology, project management, international business, marketing, human resources, statistics and more. Keiser University’s Bachelor of Arts in Business Administration equips students to advance as business leaders through increased proficiency in decision-making, technology, communications and effective supervisory skills.

The concentration in Marketing prepares students for careers that may include advertising, brand management, market research, public relations and more. The field of marketing allows you to combine your creative and analytical sides to design and execute strategies to help build business. Prepare for a leadership role to determine the marketing of goods and services through coursework including advertising, promotion, and sales management; consumer behavior; online marketing and marketing strategy.

Find out more about how the business administration programs at Keiser University can expand your career opportunities.

Additional concentrations available in:

Business Administration, BA – Management
Business Administration, BA – Human Resource Management
Business Administration, BA – International Business
Business Administration, BA – Finance
Business Administration, BA – Transportation and Logistics
Business Administration, BA – Hospitality Management
Business Administration, BA – Entrepreneurship *
Business Administration, BA – Automotive Dealership Management *
Business Administration, BA – Equestrian Studies *

 *Offered at the West Palm Beach Flagship - Residential campus.

ONLINE FLEXIBILITY

Keiser University's Bachelor of Arts in Business Administration program is also available through our Online campus. In addition to the continued student-support focus infused into every program, students benefit from the flexibility and convenience of pursuing their degree on a schedule that fits their busy lives.